Seattle Search Engine Optimization: Ways 301 Redirects Can Advance Your SEO Rankings

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by: ZayaLouis
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Word Count: 574
Date: Wed, 26 Jan 2011 Time: 5:13 AM
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Let's begin off by explaining what a 301 redirect is and then get into how using them can help your search engine optimization efforts. A basic definition of a 301 redirect is "A Web server perform where an old URL can be redirected to a new one. 301 Redirect is really a "permanent" redirect status indicating the useful resource has moved permanently".

There are a few different methods that a 301 redirect could be carried out, I will not get into all of them right here, just a couple of to give an concept of how these things work. One way would be to use the outdated technique of your "Meta Refresh". A meta refresh can be placed in the statement of your supply code on the blank page with the outdated file identify, which then automatically redirects visitors towards the new page. The issue is the fact that this is a method often used by spammers to trick search engines like google, it is extremely suggested that you simply avoid utilizing this type of redirect unless of course extremely neccassary. Besides it doesn't assist your site in any way with regards to search engine rankings or passing page rank.

The correct way to do a 301 redirect is to add the right code your .htaccess file. The .htaccess file consists of specific instructions for certain requests, such as safety, redirection issues and how to deal with certain errors.

1 of the primary reasons websites apply a 301 redirect is because they might wish to redirect outdated internet pages towards the new pages or an outdated web site to the new web website and also the only method to keep the same search engine rankings is to use the 301 redirect. It will also pass around the page rank from your old site for your new site.

Recently search engines like google have been taking longer to choose up 301 redirects and because of this web sites can drop in ranking pretty quick in the event the search engines don't find the redirects fast enough. A good method to keep this from happing is to make certain that once you've added the redirects you go out and find a few quality hyperlinks and point them at the outdated website or page so that the search engines can see that this page is now redirecting to a various place. A great place to get fresh links is to signal up for either an SEO Forum or one of one's favorite blogs where you are allowed to post comments and hyperlink to your website. As soon as the search engine have produced the switch you will then want to go and change all of the links which stage to the old site or page and replace it using the new url.

In the event you utilize the correct techniques when writing your redirects then you should don't have any problem using the search engine optimization side of things. Make sure to test your redirects to see if they're setup properly. In the event you do not have time or entry to create a 301 redirect then I recommend that you simply a minimum of setup a custom error page. There will be no search engine worth but a minimum of you are able to maintain the vistors on your site by directing them to eigher your house page or every other page inside your website.

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Seattle Search Engine Optimization